Programmable Voice
Business Lead helps small businesses turn more calls into customers with Callr
Business Lead gives car dealerships, agencies, banks, brokers, and restaurants enterprise-grade inbound customer care — without the overhead — on Callr’s programmable voice and SMS API.
Industry: Communications technology · Inbound for SMBs
Yannick Fauchille
Co-founder of Business Lead
- 2013
- Building on Callr since
- 1 in 3
- SMB calls go unanswered
- Voice + SMS
- On a single API
The challenge
Around one in three calls to a small business goes unanswered — and every missed call is a missed customer. Yet enterprise-grade contact tools were too complex and too costly for SMEs, leaving a large, underserved market.
Business Lead set out to build something simple enough for any local business to adopt, yet reliable enough to handle every inbound interaction across channels.
The solution
Founded in 2013, Business Lead chose Callr’s voice API for programmatic number provisioning and scalable communication workflows. The platform captures every inbound call and inquiry, sets appointments over SMS, and routes calls intelligently using real-time transcription.
As demand grew, Business Lead expanded geographically into the Benelux region and the French overseas territories — confident the underlying infrastructure would scale with it.
“We have worked with Callr since the beginning and our businesses have grown together. We appreciate their responsiveness and their ability to continue evolving their API.”
Yannick Fauchille
Co-founder of Business Lead
The results
- More calls captured — and more calls monetized
- Big-business customer care without the headcount or call-center overhead
- Scalability, reliability, and coverage across every customer segment
- A relationship of trust and long-term confidence in Callr’s roadmap
Ready to make every call count?
Capture, attribute, and convert every call on the voice and SMS API marketplaces run on. Start free, or talk to our team.