Call Tracking
How Bien’ici streamlines and monetizes property leads with Callr
Bien’ici brings buyers and real-estate professionals together. With call tracking on Callr’s voice API, it connects them instantly — and turns every call into measurable, branded proof of value.
Industry: Real estate · Property portal
Dassin Bidouzo
Chief Digital Officer at Bien’ici
- 15M+
- Monthly visits
- 12,000+
- Professionals served
- 100,000
- Tracked numbers
The challenge
Real estate is a high-consideration business built on trust, and it plays out across both digital and physical touchpoints. Bien’ici needed to bridge the two — connecting online searchers with agents by phone — while proving to professionals that the leads it delivers are real and valuable.
The solution
Call tracking on Callr’s voice API assigns a dedicated phone number to each listing. Buyers reach the right agent in one tap, and a short branded whisper plays as the call connects, keeping Bien’ici present at the most important moment.
To run it at national scale, Bien’ici secured a dedicated block of 100,000 tracked numbers from the French regulator — becoming the first French property portal to offer call tracking.
“Call tracking is greatly appreciated by our clients. It’s increased awareness of our brand and the trust that our clients have in our services.”
Dassin Bidouzo
Chief Digital Officer at Bien’ici
The results
- First French property portal to offer call tracking
- Every inbound lead branded as a Bien’ici lead
- Supports 50+ field sales representatives with direct client contact
- Attribution metrics that demonstrate the value of each lead
- An API the team found easy to integrate, backed by responsive support
Ready to make every call count?
Capture, attribute, and convert every call on the voice and SMS API marketplaces run on. Start free, or talk to our team.