Sources
Track the marketing source of every call. Attribute calls to campaigns, channels, keywords, and landing pages. Measure ROI across paid search, organic, social, and offline sources with per-call granularity.
Overview
Callr's source tracking lets you attribute every inbound call to its marketing origin. By assigning unique tracking numbers to different campaigns, channels, or placements, you get per-call visibility into which marketing efforts drive phone leads.
How It Works
Assign different Callr numbers to different sources: one for Google Ads, one for Facebook, one for your billboard. When a call comes in, the tracking number tells you exactly which source generated it. Combine with dynamic number insertion (DNI) on your website for keyword-level attribution.
Attribution Data
Source (Google, Facebook, organic, direct). Campaign name. Keyword (with DNI). Landing page URL. Referrer. Combined with CDR data: caller number, duration, outcome, recording.
Integrations
Push source data to Google Analytics 4 via googleAnalytics@v1. Send to Mixpanel via mixpanel@v1. Push to any analytics platform via fetch@v2. Combine with AI analysis for intent-qualified attribution.
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