Call Tracking
Track marketing-driven calls with dynamic number pools and source attribution. Assign unique numbers per campaign, channel, or visitor session. Full CDR capture with source, medium, and keyword data pushed to your analytics stack via fetch@v2.
Overview
Call Tracking assigns dedicated phone numbers to marketing campaigns, channels, or individual web visitors. When someone calls, Callr captures the source attribution alongside the full call data — which campaign, keyword, or ad creative drove the call.
How it works
Provision a pool of numbers via the API or Portal. Assign numbers to campaigns (static tracking) or swap them dynamically per web session (dynamic number insertion). Each call is tagged with its source. In the hangup branch, push attribution data alongside CDR, recordings, and AI analysis to your analytics platform via fetch@v2.
Use cases
Performance marketing: measure which campaigns drive phone leads. Real estate: track calls from individual property listings. Automotive: attribute dealership calls to specific ad placements. Marketplace platforms: measure seller and buyer call engagement by traffic source.
Others features
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